MANAGING DIRECTOR: CECI EDELBERG
Grade: Incoming junior in fall 2023
Major: Public relations
Minors: Spanish, history and Latin American studies
Hometown: Buenos Aires, Argentina, and Aventura, Florida
Coffee order: Iced coffee with oat milk
Fun fact: I used to have a blog! It’s on pause right now but hopefully I can bring it back @leakeddiary
UF involvement outside Alpha: Student Government, Alpha Epsilon Phi, Hispanic Student Association, UF Hillel
What’s your favorite part of being in Alpha?
That environment of being able to discover new things that you love and things that maybe you don’t like so much and being surrounded by some of the greatest people while doing so. Alpha is one of my favorite environments to learn who I want to be as a PR professional.
How would you describe Alpha in one word?
Special
How do you hope to see Alpha changing in the next year? How will you bring about these changes?
There’s a lot of things I’m going to be changing about Alpha next year! My big focus is getting people together more often and having more mentorship and guidance for everyone in the organization. I’m going to bring these changes while being super open and transparent, and also always guiding with kindness and love and passion – that is something that’s important to me. And I’ll always be open to feedback and to learning and hearing what everyone in the organization has to say, whether or not they are in management.
Favorite Alpha memory?
Staying with Lauren (past Managing Director) in my kitchen until like 12 am figuring out what we wanted Alpha to look for next year
VICE PRESIDENT, ACCOUNTS: MARIA CABALLERO
Grade: Incoming junior in fall 2023
Major: Public relations
Minor: Business administration
Hometown: Pembroke Pines, Florida
Coffee order: Hand shaken espresso with oat milk
Fun fact: I don’t have an appendix
UF involvement outside Alpha: The Agency
Why do you love Alpha PR?
I love the people in Alpha and being able to do real-world work
How would you describe Alpha in one word?
Life-changing
How do you hope to see Alpha changing in the next year? How will you bring about these changes?
I hope everyone in Alpha grows closer together and members are passionate and proud of the work they do in Alpha. To bring this change, I hope to find clients that our members would be excited to work with and also collaborate more to create work that everyone is proud of.
Favorite Alpha memory?
It’s hard to pick my favorite Alpha memory but having socials within the PR Department team has been some of my favorite moments.
VICE PRESIDENT, CREATIVE: REBECCA WOLFF
Grade: Incoming senior in fall 2023
Major: Public relations
Minor: Event management
Hometown: Tampa, Florida
Coffee order: Iced coffee with white mocha and half-and-half!
Fun fact: I’m a huuuge Taylor Swift fan and make sure everyone knows it. My favorite album is “Red”
UF involvement outside Alpha: PRSSA, Her Campus UF and Journalism and Communications Ambassadors
What’s your favorite part of being in Alpha?
The people. Everyone in Alpha is so creative, smart and talented. It’s uplifting to be surrounded by people who have those qualities and who are so passionate about everything they do. I have also become really close with my team from this year, which is truly my biggest takeaway from Alpha. I love them so much, and I’m so lucky to call them my friends!
How would you describe Alpha in one word?
Inspiring. Everyone has such a unique skill set that contributes to the success of the organization. We push each other to be better too, because we are constantly learning from one another. I am inspired by seeing the great work everyone is doing, and it makes me so excited for what is to come next year.
How do you hope to see Alpha changing in the next year? How will you bring about these changes?
I definitely want to increase the level of connectivity. I want everyone to know one another and be aware of what everyone is working on. This is one of Ceci’s goals as MD as well, and I think hosting weekly GBMs will be the perfect way to do this.
Another thing I want to incorporate into Alpha is more professional development opportunities. Whether it’s going over graphic design in Canva, learning how to use Qualtrics or even conducting resume reviews, I want to provide more learning opportunities for our members. We can all learn from each other, and we also have amazing faculty that want to help us learn outside of the classroom, so one of my goals is to take advantage of these resources. Hosting professional development sessions during GBMs would be one way to accomplish this, and that’s something I want to implement.
Favorite Alpha memory?
This is a tough one, because I really loved every moment I spent working with my team. One that stands out though is a powerpoint night social we had together. We all chose different topics, and presented powerpoints to each other. My topic was which Taylor Swift era each of my team was. I laughed so hard that night that I remember my face ACHING because I was smiling so much. It was so much fun.
VICE PRESIDENT, PUBLIC RELATIONS: CHLOE OAKES
Grade: Incoming junior in fall 2023
Major: Public relations
Minor: Innovation
Hometown: Orlando, Florida
Coffee order: Whatever seasonal coffee looks good at the moment
Fun fact: I’ve never owned a pet.
UF involvement outside Alpha: Homecoming and Gator Growl, Rowdy Magazine
What’s your favorite part of being in Alpha?
My favorite part of being in Alpha is the people. I have made so many connections with people who have become some of my closest friends. I feel that I matter as a person within the agency, and I know that everyone I work with will support me.
How would you describe Alpha in one word?
Valuable
How do you hope to see Alpha changing in the next year? How will you bring about these changes?
In the next year, I hope to see everyone growing closer with the entire agency, and I want every member to feel connected to management. Alpha is changing, and I will ensure that every member feels valued and heard. I have so much love for Alpha, and I hope to inspire everyone to share my feelings.
Favorite Alpha memory?
My favorite Alpha memory is hosting and attending a picnic photoshoot at Depot Park.
NEW BUSINESS ACCOUNT SUPERVISOR: JORDAN DREW BRYANT
Grade: Incoming sophomore in fall 2023
Majors: Agricultural operations management, public relations
Hometown: Miami, Florida
Coffee order: Café con leche
Fun fact: I have seen over 40 artists live – I’m a concert fanatic
UF involvement outside Alpha: Caribbean Student Association, Inter Residential Housing Association, SISTUHs Inc.
What’s your favorite part of being in Alpha?
The real world experience is my favorite part, Alpha has given me the skills that I need to excel in interviews and team building.
How would you describe Alpha in one word?
Evolution
How do you hope to see Alpha changing in the next year? How will you bring about these changes?
I hope to see Alpha build culture to the point where people know who we are and are always actively wanting to join. I think implementing an alumni network would be a great way for people to talk to each other about Alpha and all they have achieved through it.
Favorite Alpha memory?
Making the videos for the OCCP’s Instagram Reels!