by Alpha PRoductions | Apr 13, 2021 | Uncategorized
As we begin the last month of the semester, there’s one question on everyone’s mind – are we done yet? Between Zoom fatigue, finals and the internship/job hunt, this final stretch can feel like months rather than weeks. This year has brought unique circumstances that...
by Erin Lewis | Mar 22, 2021 | Uncategorized
I joined the first-ever PRSSA Sunshine District Conference committee in November 2019 because I wanted to get more involved with UF PRSSA, and as a public relations student with an event management minor, this seemed like the perfect opportunity for me to gain...
by Courtney Baer | Mar 11, 2021 | Uncategorized
It’s no secret that women dominate public relations. To commemorate Women’s History Month and celebrate the vital role that women play in the industry, we interviewed two of the best and brightest: Keilley Banks and Christine Skofronick, recent UF public relations...
by Courtney Baer | Feb 23, 2021 | Uncategorized
As we celebrate Black History Month, we would like to honor Black professionals in the public relations industry by highlighting the incredible work of Black-owned public relations firms and superstar Black public relations professionals. These firms and individuals...
by Erin Lewis | Jan 25, 2021 | Uncategorized
Internships. The application process can be intimidating, overwhelming and seem impossible at times. But, even if you don’t realize it, you have everything you need to succeed in this upcoming internship season. Securing an internship is hard work, but luckily, some...
by Alpha PRoductions | Dec 9, 2020 | Uncategorized
We can all agree this year has had unforeseen impacts on almost every aspect of life. Some of the current members of the Alpha management team were interviewed to gather information on how COVID-19 has influenced them in the virtual classroom. What differences have...
by Alpha PRoductions | Oct 21, 2020 | Uncategorized
What started as an idea by Kristen Wiley to tailor the influencer marketing industry into a personalized and authentic marketing tool, has now blossomed into an eighteen person and counting company, named Statusphere. On Oct. 13, the University of Florida’s Alpha...
by Alpha PRoductions | Feb 17, 2020 | Uncategorized
Selling Valentine’s Day starts after the dust of Christmas and New Years settles. Shades of pink and red line the candy aisles and brands begin to commodify the idea of love. The visual representation of love for many years has looked the same: a beautiful, white,...
by Alpha PRoductions | Dec 4, 2019 | Uncategorized
We are just a few days into December and are waiting to see this year’s cheery and promotion-filled holiday campaigns (promotions we can’t quite complain about). It’s no secret that sales and promotions capture the attention of most shoppers, but as consumers begins...
by Alpha PRoductions | Nov 4, 2019 | Uncategorized
We have just 2 months left until 2020. The New Year causes most people to want to reflect on the past 12 months and begin to set their new goals for the upcoming year. Our firsts of the year are usually filled with high ambition, unmovable motivation and relentless...
